This volume was produced under the aegis of The Center for Cartoon Studies.   It is by the Center's director, James Sturm, and two of his students.  It very simply provides the basic building blocks of comics while embodying core CCS principles of story-telling. It is primarily geared to encourage and empower youngsters to create comics of their own and is priced to encourage parents and relatives to buy it for them (or even for them to buy it themselves).  There's a swell 17 page excerpt on the web, here.  Check it out!